The rebrand
checklist

This is where most people meet you first — so let's make sure every corner of the internet is wearing the new outfit. Nothing gives the game away faster than an old logo lurking in a footer.

• WebsiteHomepage, every inner page, the blog, headers and footers — new logo, colours and fonts throughout.
• FaviconThat tiny icon in the browser tab. Easy to forget, oddly satisfying to update.
• Social media profilesProfile pictures, banners, handles and display names — consistent across every platform you use.
• Link previews & sharing imagesThe picture that appears when someone shares your link (your OG image). Make it match.
• Email signatureYours and every team member's — it's a mini advert on every message you send.
• Email marketing & newsletterHeader, footer and template so your next send lands looking brand new.
• Google Business Profile & listingsLogo, cover photo and any online directories or profiles that show your brand.
• Booking, shop & link-in-bioScheduling pages, online store, Linktree — anywhere clients click through to do business with you.

Where I come inIf your website was built on your old look, rolling the new brand across it cleanly (and consistently) is a job in itself. I can help you brief a designer or web person so nothing slips through the cracks.

The things people can actually hold. There's nothing worse than handing over a business card with your old look on it — so let's round up everything that lives out in the real world.

• Business cardsThe classic. Order the new ones before you run out of the old.
• Letterheads, invoices & quotesEvery document a client receives from you, refreshed and ready.
• SignageShopfront, office, pop-up and event banners — anywhere your name is on display.
• Packaging & the unboxing bitsBoxes, labels, stickers, tissue paper, thank-you cards, stamps — the details customers remember.
• Print marketingBrochures, flyers, leaflets and any print adverts in the pipeline.
• Merch, uniforms & extrasTote bags, tees, name badges, lanyards, vehicle graphics, gift vouchers — if it carries your logo, it's on the list.

How you show up, day in and day out. A little effort building templates now means future-you says a big thank you every time you need to make something quickly.

• Brand guidelines saved & sharedPop them somewhere everyone can find them, and send to anyone who makes things for you.
• Social media templatesRebuild your go-to Canva templates so posting stays quick and on-brand.
• Presentation & proposal templatesPitch decks, proposals and welcome packs — the documents that win you work.
• Freebies & lead magnetsWorkbooks, guides and downloads — including this sort of thing.
• Case studies & portfolioYour best work, re-dressed in the new look.
• Ad creativeAny live or planned paid ads — refresh before they run.

Where I come inTemplates are the difference between a brand that stays sharp and one that drifts within a month. If you'd like a set of on-brand templates built so posting and pitching stays effortless, that's very much my thing.

Fresh branding deserves fresh content to match. Old photos and dated visuals are one of the quickest giveaways that a rebrand hasn't quite landed — so let's get your imagery, video and creators all singing from the same (new) song sheet.

• Lifestyle photographyYour brand out in the wild — people, spaces and moments that capture the new mood and palette.
• Product photographyClean, consistent shots of your products for the website, shop listings, socials and press.
• Audit your existing image libraryRetire anything that clashes with the new look so nothing old sneaks back into a post or a page.
• Video & motionReel covers, intros and outros, and your captions style — refreshed to match.
• Brief your content creatorsGive any creators or influencers you work with the new brand assets, colours and tone so their content reflects the change.
• Send out your new packagingGet refreshed products and unboxing into the hands of creators and partners, so whatever they share is bang up to date.

Where I come inContent that genuinely feels like the new brand takes art direction, not just a camera. I can help you plan and brief a shoot, direct your photographers and creators, and map out a content rollout so it all lands looking cohesive.

A brand isn't just the logo — it's how your team talks about you too. The look can change overnight, but people need to be brought along. Get everyone speaking the same language.

• Brief your team on the whyNot just the new colours — the thinking behind them. People champion what they understand.
• Internal docs & templatesThe everyday files your team works in — reports, spreadsheets, slide decks.
• Onboarding & welcome materialsThe first impression new team members and clients get of the brand.
• Workspace touchesSlack or Teams icons, shared drives, and the little desk bits if you fancy it.
• Agree how you talk about the brandThe words, the tone, the elevator pitch — so everyone tells the same story.

The fun bit. Don't just quietly switch everything over — your rebrand deserves a proper hello. A thoughtful launch turns a logo change into a moment worth talking about.

• Plan the announcementPick a date and the channels you'll use, so it all lands together rather than in dribs and drabs.
• Tell your existing clients firstA personal heads-up before the world sees it — they'll appreciate being in the loop.
• Share the storyReveal posts, a newsletter and a behind-the-scenes of the why. People love the journey, not just the destination.
• Update every bio & aboutAll the little places your description lives — socials, directories, guest profiles.
• Loop in partners & suppliersAnyone who mentions or represents you should have the new details.

The unglamorous jobs that are easy to forget and really rather annoying to leave undone. Tick these off and you can truly call it a wrap.

• Archive the old filesTuck the old logos and assets away so nobody accidentally uses them again.
• Sort redirects & the technical bitsIf any web addresses changed, set up redirects and update your sitemap so nothing 404s.
• Check third-party platformsEvery login and tool with your logo on it — payment pages, portals, apps.
• Legal & adminTerms, contracts and letterheads. If your name changed, consider domains, email addresses and trademark advice.
• Do a final sweepSearch your name online and hunt down any stragglers still wearing the old look.